Apple released three new “That’s iPhone” advertisements to their Australian YouTube channel regarding material recycling, iMessage, and privacy in the App Store. Each ad is 15 seconds long, is text-based, and is designed to tell viewers a small fact regarding how Apple handles a specific issue.
The first ad is about the material recycling and highlights Apple’s commitment to recycling even the smallest parts of of the iPhone, including 0.83 grams of tungsten. Apple has also recently released their 2019 environmental responsibility report, showing their commitment to sustainable practice.
You can recycle any Apple device online. Apple will make sure it’s recycled responsibly or given a chance to be used again. Apple also offers free recycling of packaging on request in the United States and Canada for commercial, education and institutional customers. Contact your Apple sales representative for more information.
When Apple receive your device, it will be recycled in an environmentally responsible way through one of their partners.
Devices that contain batteries should be packed in compliance with all applicable laws, regulations and industry best practices, which typically include the guidelines for recycling.
Discharge the unit to less than 30% and do not ship electronics that are disassembled into parts. Also do not ship electronics with swollen or damaged batteries. For whole units, surround the product with at least 2.5 inches of suitable filler material, such as recycled or reused packaging, on all sides before placing inside a corrugated box and ship only one device per box.
Your personal information will be completely wiped from your device, so make sure to back up your data before you send it in.
Disposal symbol means that according to local laws and regulations, your product and its battery must be disposed of separately from household waste. When this product reaches the end of its life, take it to a collection point designated by local authorities. The separate collection and recycling of your product and its battery at the time of disposal will help conserve natural resources and ensure that it is recycled in a manner that protects human health and the environment. For information about Apple’s recycling programme, recycling collection points, restricted substances and other environmental initiatives, visit www.apple.com/ or your nearest Apple Store.
The second advertisement goes on to state “iMessage encrypts and protects your conversation, because privacy matters.” This is the latest in many of Apple’s privacy-based ad campaign, as the company pivots to protect data where others like Facebook and Google have fallen short.
As privacy is Apple’s important feature which it describes as a fundamental right of user.
To keep your iCloud data and other personal information secure, your Mac, Apple Watch, and iOS devices also need to be secure and to prevent anyone but you from using your devices and accessing your information you need to set a passcode.
Setting a passcode is the most important thing you can do to safeguard your device. The default passcode on your Touch ID– or Face ID–enabled device is six digits instead of the four used in earlier versions of iOS. This means that there are a million possible combinations, making your passcode even tougher to crack. In Settings, you can enable Erase Data to have your device wipe itself clean after ten incorrect guesses.
Also there are new data and privacy information screens that make it easier than ever to understand how Apple will use your personal information before you sign in or start using new features. When you see the data and privacy icon, you’ll find helpful information on what data may be shared and how it will be used to improve your experience.
The third takes aim at Apple’s App Store, explaining that every app is screened for malware before it’s made available to download.
The guiding principle of the App Store is simple as they want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful. They do this by offering a highly curated App Store where every app is reviewed by experts and an editorial team helps users discover new apps every day. Apple has certain guidelines arranged into five clear sections: Safety, Performance, Business, Design, and Legal. The App Store is always changing and improving to keep up with the needs of users and their products.
If any apps attempt to cheat the system (for example, by trying to trick the review process, steal user data, copy another developer’s work, manipulate ratings or App Store discovery) the apps will be removed from the store and developer will be expelled from the Developer Program.
Finally these advertisements also direct users to visit Apple’s Australian website to learn more about the iPhone.